Crunchyroll, the anime streaming platform, was updating their graphic look for internal use and shopping content around to clients. The team at Lunar North used some recently created pieces provided by Crunchyroll to develop a toolkit for graphic takeovers, lower thirds, and transitions. Crunchyroll wanted to step away from traditional anime aesthetics and rely on more contemporary geometric design with a sense of lighting and texture. 

The challenge with this project was taking a pre-existing rebrand but designing and animating a new spin on it. I focused on keeping my designs graphic and impactful, while also pulling cues from contemporary anime and motion design. The above compilation features my designs and animations, and the carousels below give a broader picture of what we delivered to the client.