We Moved to Ferndale!

We Moved to Ferndale!

We Moved To Ferndale!

We Moved to Ferndale!

MOTION DESIGN  2022

MOTION DESIGN  2022

MOTION DESIGN  2022

MOTION DESIGN  2022

MOTION DESIGN  2022

In December of 2019, Lunar North bought a building in downtown Ferndale, Michigan. In January 2022, we finally moved in! To celebrate the big move, the team created an animation full of easter eggs, hidden details, and fun dancing characters that told the abridged version of the move.

As a designer and animator at Lunar North, this was the biggest and most scene-heavy 3D project I had ever worked on and the first time that I led a 3D project. I kept my 2D sensibilities at the front of my mind when designing, and learned so much about managing 3D scenes and delegating work to others.

STORYBOARDS


STORYBOARDS


Because of how big the news of our move was, there was a lot that we wanted to squeeze into the animation. Cutting it down to what would ideally be a :30-:45 second animation wasn't an easy task.

This is a nice place for any additional explanation of design or styleframes. Maybe elaborate on what is happening in the gallery slider above. Or don't. This could also be a caption.

STYLEFRAMES


STYLEFRAMES


Every sticker, background element, and dance was specifically chosen to highlight the story of the company. We aimed to create a sense of almost-realism while still maintaining a fun, playful energy throughout our scenes.

CREDITS


CREDITS


Client: Lunar North
Role: Design & Animation Lead
Direction: Scott Waraniak & Marcus Mullins

Collaborators: Alex Chopjian, Jake Matauch, Jim Vance, Sam Pickett, Marcus Mullins

Client: Lunar North
Role: Design & Animation Lead
Direction: Scott Waraniak & Marcus Mullins
Collaborators: Alex Chopjian, Jake Matauch, Jim Vance, Sam Pickett, Marcus Mullins

Client: Lunar North
Role: Design & Animation Lead
Direction: Scott Waraniak & Marcus Mullins
Collaborators: Alex Chopjian, Jake Matauch, Jim Vance, Sam Pickett, Marcus Mullins

Client: Lunar North
Role: Design & Animation Lead
Direction: Scott Waraniak & Marcus Mullins
Collaborators: Alex Chopjian, Jake Matauch, Jim Vance, Sam Pickett, Marcus Mullins