Generator Z

Generator Z

Generator Z

Generator Z

MOTION DESIGN  2020

MOTION DESIGN  2022

MOTION DESIGN  2022

MOTION DESIGN  2022

MOTION DESIGN  2022

Generator Z is a grant-making initiative that asks teens to reimagine the future of after school. 1,000 teens will be paid $1,000 over the next year for their ideas and to hold non-profits accountable to their vision.

I worked alongside a great team to create the storyboards and styleframes for Generator Z's first promotional video, and to interpret the brand for motion-based content. With a focus on collage-style imagery, our goal was to use the design to break norms, highlight the unique experiences and perspectives of teens, and encapsulate the main concepts of the brand, while allowing ourselves to experiment. 

I also created a series of press-ready images based on the styleframes that could be used to promote Generator Z in print materials. About a year after the project's completion, I also designed and animated some text cutaways to be used in a case study video showing the results of the initiative.

MOODBOARDS


PROCESS

 

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STORYBOARDS


STORYBOARDS


Using the moodboards and some animation reference, I created a set of storyboards that told the story of Generator Z and clearly outlined the animation. The team and I chose a few key frames from the storyboards to create hero styleframes that would determine the art direction of the video.

STYLEFRAMES


STYLEFRAMES


Once styleframes were finalized, I cleaned them up and provided the files to the animator. The storyboards and styleframes worked together well when passing them off, as they gave the animator clear cues to follow when creating additional designs.

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PRESS IMAGES


PRESS IMAGES


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GeneratorZ_PressImage_03_Change_Copy
GeneratorZ_PressImage_02_Apply_Copy
GeneratorZ_PressImage_01_Reimagine_Copy
GeneratorZ_PressImage_06_1000Dollars_Copy
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CASE STUDY ANIMATIONS


CASE STUDY ANIMATIONS


The team chose a number of quotes and statistics to highlight in their case study video. Using scenes from the original video, I created some full-screen cutaway moments to bring more attention to the information and tie it back into the Generator Z promotional video.

CREDITS


CREDITS


Client: Ralph C. Wilson Jr. Foundation
Role: Graphic Design, Art Direction, Motion Design
Producer: Catherine Pink
Design/Animation: Scott Hoch
Branding: Hyperakt
Music: Proper Sounds
Voiceover Record: Gold Sound
Voiceover Talent: Ife Martin
Generator Z Team: Abir Ali, Erin Thompson, Good Done Daily, Olu And Company

Client: Ralph C. Wilson Jr. Foundation
Role: Graphic Design, Art Direction, Motion Design
Producer: Catherine Pink
Design/Animation: Scott Hoch
Branding: Hyperakt
Music: Proper Sounds
Voiceover Record: Gold Sound
Voiceover Talent: Ife Martin
Generator Z Team: Abir Ali, Erin Thompson, Good Done Daily, Olu And Company

Client: Ralph C. Wilson Jr. Foundation
Role: Graphic Design, Art Direction, Motion Design
Producer: Catherine Pink
Design/Animation: Scott Hoch
Branding: Hyperakt
Music: Proper Sounds
Voiceover Record: Gold Sound
Voiceover Talent: Ife Martin
Generator Z Team: Abir Ali, Erin Thompson, Good Done Daily, Olu And Company

Client: Ralph C. Wilson Jr. Foundation
Role: Graphic Design, Art Direction, Motion Design
Producer: Catherine Pink
Design/Animation: Scott Hoch
Branding: Hyperakt
Music: Proper Sounds
Voiceover Record: Gold Sound
Voiceover Talent: Ife Martin
Generator Z Team: Abir Ali, Erin Thompson, Good Done Daily, Olu And Company